The Uniqueness of Poster Design with Sign Painting Style
The Uniqueness of Poster Design with Sign Painting Style
Poster design has evolved with various styles and creative approaches, one of which is the sign painting style. This style comes from the art of manually painting signs and billboards that was popular before the digital era. With distinctive lettering characters, authentic hand strokes, and a strong vintage feel, sign painting is an interesting choice for poster designs that want to appear unique and characterful.
What is Sign Painting?
Sign painting is the art of manually painting letters and illustrations using brushes and paints on various surfaces, such as wooden boards, glass, or walls. This technique flourished in the era before printing presses and digital signage became common. Nowadays, the sign painting style is making a comeback in graphic and poster design because it gives the impression of being handmade, classic, and full of personality.
Characteristics of Sign Painting Style in Poster Design
The sign painting style has some distinctive elements that set it apart from other design styles:
Characterized Typography, Lettering in sign painting usually has a unique shape with variations in thickness, elegant curves, and distinctive ornaments. Fonts often used in this style include vintage script, bold serifs, and textured sans-serifs.
Contrasting and Bold Colors, Sign painting often uses bright, contrasting colors that make the text easy to read from a distance. Gold, red, blue, and black color combinations are often found in this style of poster design.
Handmade Textures and Details, Hand scratches, imperfect paint effects, and slight imperfections are the main attraction of sign painting. This effect gives an authentic and more lively feel compared to digital designs that are too neat.
Dynamic Composition, The sign painting style does not stick to a rigid grid. Text and visual elements are often arranged in curved, wavy shapes, or follow a certain structure that is more artistic.
If you want to apply sign painting style to your poster design, here are some tips you can try:
Use Sign Painting Style Fonts, Choose fonts that resemble typical sign painting handwriting, such as Hand-painted script, Vintage Signage, or Brush Lettering. Like Oldtown Signer – Sign Painting Typeface with an authentic sign painting feel and a hand-crafted sign painting typeface that will take you back to the 60s. The lines make this font look great for retro lettering that you can create in a snap!
Add Textures and Handmade Effects, Use brush effects, grunge, or paint textures to make your poster design look more authentic. Apps like Photoshop or Illustrator have brush features that can mimic real brush strokes.
Combine High-Contrast Colors, Try vintage color combinations such as dark red with gold, dark blue with white, or black with beige to achieve a signature sign painting look.
Use Creative Composition, Don’t be afraid to play with dynamic text layouts. Arrange elements in a curved manner, follow a certain shape, or add vintage ornaments to enrich the design.
Inspiration for Using Sign Painting Style in Poster Design
Branding Posters for Artisan and Handmade Products
Sign painting style can be used for various types of posters, such as:
Vintage Music & Festival Event Posters
Retro-style Shop or Cafe Promotional Posters
Motivational Posters with Characterful Quotes
Conclusion
Poster design with sign painting style brings a unique touch that cannot be found in ordinary digital design. With distinctive characters, interesting colors, and an authentic handmade feel, sign painting style posters are able to attract attention and make a lasting impression. Try exploring this style in your poster designs to create more expressive and memorable works!
