Fonts

What happens when everyone uses the same references?

There is something strange happening in the design world today. We have access to more references than ever before, yet... Read More

Are we still choosing fonts, or is the algorithm choosing them for us?

Have you ever opened Pinterest to look for design inspiration, only to realize you ended up using the exact same... Read More

Visual Identity Crisis: When All Startups Start Looking the Same

The global tech industry and startup ecosystem over the past decade have expanded at a breathtaking speed. From innovation hubs... Read More

Choose the Perfect Font for a Spooky Design

There is something intriguing about dark-themed design. We don’t always need images of monsters, blood, haunted houses, or creepy creature... Read More

The AI era makes design faster. So what still makes a brand look human?

The emergence of artificial intelligence (AI) in the graphic design and branding landscape has drastically altered the rules of the... Read More

When Every Brand Follows Trends, Is There Still Room for Identity?

Algorithms and global visual trends evolve in a matter of seconds, the business world is witnessing a concerning new phenomenon:... Read More

Why is every brand looking the same and what typography has to do with it?

When all brands whisper in the same tone of voice, that visual silence actually kills their own identity. If you’ve... Read More

Why Brands Are Starting to Move Away from Overly Perfect Fonts

For years, clean, polished, and highly precise design has been considered one of the signs of a professional brand. But... Read More

A Typeface Doesn’t Sell a Product, But It Changes How People Judge It

A typeface may not make someone buy a product directly. But before the product is tried, touched, or even understood,... Read More